Vogue
Through my interdisciplinary approach and insightful analysis, I explore the future of the fashion and beauty, delivering compelling articles and interviews with leading figures and brands. As a strategist with a sharp eye for emerging trends, I also provide Vogue readers with key insights into innovative management strategies and industry developments.
Check out some of my most-read Vogue articles.

Welcome to the MetaFashion Era
In recent years, buzzwords like crypto, NFT, and metaverse have breathed new life into the fashion and art industries. Are we witnessing the first moments of a burgeoning industry, or is it all a digital utopia? Could fashion be the main driver of this trend?
While writing this article, I also interviewed Roxanne Barretto Iyer, Vice President of Global Customer Relations at Clinique, the first NFT brand in the Estée Lauder group of companies.

Marriage of Convenience In Fashion: Consortiums
How effective and sustainable are fashion consortiums? Can they be the answer to the questions the industry has been searching for years?
Exploring these issues in interviews with Dan Widmaier, CEO of Bolt Threads, the company that founded the Mylo™ Consortium with Kering, Stella McCartney, adidas, and lululemon, and Daniela Ott, Secretary General of the Aura Blockchain Consortium with LVMH, Prada Group, and Cartier.

Light in Weight, Heavy in Value: Sneakers
How did sneakerheads make these shoes as valuable as assets traded in the stock market? Can the same value be created for NFT sneakers, the most popular product of Web3 fashion? How is sneakerhead culture shaped in the metaverse?
Exploring this in interviews with Steven Vasilev, aka Zaptio, co-founder of RTFKT, a leading Web3 company acquired by Nike; and Deniz Ozgur, co-founder of metaverse fashion brand Space Runners collaborated with Balmain and NBA.

Fashion Reimagined: Artificial Intelligence Takes the Lead
Elon Musk, the second richest person in the world with a fortune of nearly 180 billion dollars, recently tweeted a suggestion to the fashion industry: Embrace AI-design.
Well, how effective is artificial intelligence, which has begun to permeate the fashion industry?

Crisis-Proof Influencers
Brands from all segments, including Prada, Salvatore Ferragamo, Nars, and Calvin Klein, have begun to turn to virtual influencers.
So, why do brands choose to have a virtually drawn character communicate their brand values, represent them, and pass on their brand legacy to future generations? Could this trend disrupt the influencer industry as we know it?

Fashion’s Brand Extension & Stretching Strategies
Why would a successful fashion brand suddenly decide to open a restaurant? Or why would a world-renowned brand that dresses celebrities on the red carpet open a spa? Wouldn’t it be better for everyone to stick to what they know and do best? Not always when it comes to the fashion industry…