How Real is the Digital Experience?
Question:
Today, it is undeniable that brands can reach the most people and create their largest stores digitally. We have all visited a brand’s online store, browsed its Instagram page, or attended a digital live stream at least once. But how much has all of this actually helped us to buy a product?
Can brands deliver the customer experience they aim for by organizing digital events, investing in the metaverse, and creating virtual spaces? How closely do these virtual worlds translate into the real world?