Crisis-Proof Influencers
Question:
Brands from all segments, including Prada, Salvatore Ferragamo, Nars, and Calvin Klein, have begun to turn to crisis-proof virtual influencers. So, why do brands choose to have a virtually drawn character communicate their brand values, represent them, and pass on their brand legacy to future generations? Could this trend disrupt the influencer industry as we know it? Can anyone who can draw a MetaHuman become an influencer?